I am an avid Jane Iredale user. I heard excellent reviews about this self-tanner, but have only given it 3 stars for the following reasons: 1) BEWARE to those who have hyper-pigmentation! I bought this because I avoid the sun now due to hyper-pigmentation, but still wanted a summer glow. The product description page says nothing about this, but I found documentation elsewhere on the internet from JI that you should consult your derm if you're currently being treated for melasma or hyper-pigmentation, as this product could actually worsen your dark spots. (I have used this product, but avoid my spots.) Strike 1. 2) For those with medium to olive skin tones, you won't see much change until day 4-5. I wear "Golden Glow" almost year round, tan very easily, and have naturally darker skin than most Caucasian women. I didn't see real color difference until day 4-5. Lots of application for slow results. Having said that, the color-- once it shows up-- is nice. 3) The auto-bronzer is a nice touch for smooth and even application (because you can see where you've applied it), but I wouldn't wear this under my make-up. Like I mentioned, I don't have a fair complexion, and I look like an oompa-loompa after putting this stuff on. I can't imagine how it would look on some one with lighter skin. It does come off on my bed sheets a teensy bit, but not enough to be a real annoyance. 4) Those who claim this product is odorless don't have very sensitive noses. While it smells less than most self-tanners, I can still smell it. I had to wait about 30 hours post-application before I couldn't smell it anymore. (Even post face washing). 5) The price. This is expensive stuff. More applications for slower results. I have a grocery store brand that delivers pretty good color overnight for $9/bottle. 6) I suspect this product caused my skin to break out. I know that lots of different factors go into causing breakouts, but I used this stuff for 4 nights straight and developed zits, whereas I normally have no zits. I know JI will probably argue me on this one, but I have sensitive skin and will experiment again w/ the product once I've cleared up. Having said all of this, I am still very loyal to this brand, but just don't know if I'll drop nearly $40 on this product again.