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I had high hope for this product because bb cream is popular because people found it has more coverage than the liquid one and more natural looking than powder foundation. Wrong in all aspects. The texture is too thick and pasty like oil paint spread on the canvas at the time of apply. Just sits there. However, 3-4 hours later, some are melted on my face and I look like a person with vitiligo. The color BB 5 is too yellow on my skin and I'm Asian. This color would be even yellow for people with jaundice. I'm afraid to buy other shades now. I don't know what the lab staff thought and how they formulated the cream but it doesn't deliver the purpose described on the product page.